LOS ANGELES - Don LaFontaine, the man who popularized the catch phrase "In a world where. . ." and lent his voice to thousands of movie trailers, has died. He was 68.
LaFontaine died Monday at Cedars-Sinai Medical Center from complications in the treatment of an ongoing illness, said Vanessa Gilbert, his agent.
LaFontaine made more than 5,000 trailers in his 33-year career while working for the top studios and television networks.
LaFontaine insisted he never cared that no one knew his name or his face, though everyone knew his voice.
LaFontaine remained active until recently, averaging seven to 10 voiceover sessions a day. He worked from a home studio his wife nicknamed "The Hole," where his fax machine delivered scripts.
LaFontaine is survived by his wife, the singer and actress Nita Whitaker, and three daughters.
His funeral arrangements were pending.
I believe that his most recent work was that Geico commercial. :-\