Butt Cam

[Homer]

Buying New Jeans? Why Not Try Butt Cam?  :o0

The Associated Press
PHOENIX - Worried that new pair of high-fashion jeans may just make your butt look fat? Now shoppers in one upscale Scottsdale store can check it out for themselves before someone else makes the observation , using the Butt Cam, a camera positioned just so that's connected to a video screen on a dressing room wall.

The cameras at Hub Clothing illustrate what many already know , the most important test of a great pair of jeans is how they look from behind.

Hub, which sells mens and womens jeans for between $135 and $900, rolled out the cameras this week, and already they've created a buzz.

"It gives you a perspective that you can't find any other way," said Kip Merritt, a 50-year-old interior designer who was checking himself out in front of the camera. "What other choices do you have? A three-way mirror?"

Hub co-owner Tom Simon, a 30-year veteran of the retail industry, came up with the Butt Cam after watching customers twist and turn in front of mirrors to check out their derrieres.

"They want to look good to other people, not just themselves," Simon said. "And even though it seems ridiculous, there's nothing you wear more than jeans."

The setup also allows Hub employees to display views of their more confident shoppers on flat-screen TVs behind the cash registers for all to see.

Hub sales associate Alyssa Rodriguez, 19, said the Butt Cam has been just as popular with men as with women.

"Everybody's been coming in to look at it. They get a kick out of it," Rodriguez said.

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Information from: The Arizona Republic, http://www.azcentral.com

[gator8_24]

Homer, I saw a story on the news tonight (in orlando) about the butt cam,but they called it booty cam lol  guys and gals were using it.